How to Open a Link in a New Tab Using HTML

Opening links in a new browser tab is a common requirement in web development, especially for external websites, downloads, or reference links. HTML provides a simple and secure way to achieve this.

Basic Method: Open Link in a New Tab

To open a link in a new tab, use the target="_blank" attribute inside the anchor (<a>) tag.

<a href="https://wpdevelopertips.in" target="_blank">
  Visit WPDeveloperTips
</a>

The target="_blank" attribute instructs the browser to open the link in a new tab (or window based on browser settings).

Important Security Best Practice

When using target="_blank", always include the rel="noopener noreferrer" attribute.

Secure Version

<a href="https://wpdevelopertips.in" target="_blank" rel="noopener noreferrer">
  Visit WPDeveloperTips
</a>

This prevents security issues such as tabnabbing and improves overall website safety.

Opening External Links in a New Tab

A widely accepted best practice is:

  • Internal links: open in the same tab
  • External links: open in a new tab
<a href="https://google.com" target="_blank" rel="noopener noreferrer">
  Google
</a>

Opening Download Links

For downloadable files such as PDFs or documents:

<a href="brochure.pdf" target="_blank" rel="noopener noreferrer">
  Download Brochure
</a>

To force file download:

<a href="brochure.pdf" download>
  Download Brochure
</a>

Common Mistakes to Avoid

Missing rel Attribute

<a href="https://example.com" target="_blank">
  Link
</a>

This is not recommended due to potential security risks.

Using JavaScript Unnecessarily

<a onclick="window.open('https://example.com')">
  Link
</a>

JavaScript should not be used for simple link behavior as it affects accessibility and performance.

Accessibility Considerations

Always inform users when a link opens in a new tab, especially for screen reader users.

<a href="https://example.com" target="_blank" rel="noopener noreferrer">
  Visit Example (opens in new tab)
</a>

SEO Tip

  • Opening links in new tabs does not negatively affect SEO
  • Use new tabs only when it improves user experience
  • Avoid forcing all links to open in new tabs

Quick Summary

TaskRecommended Approach
Open link in new tabtarget="_blank"
Improve securityrel="noopener noreferrer"
External linksOpen in new tab
Internal linksSame tab
AccessibilityInform users
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Willaim Wright

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